Creating a brand identity that is distinct yet varies based on it’s form, is a challenge but can big dividends in your brand’s value. The elements that can be part of a full brand identity could be fonts, colors, imagery, and even the voice of the writing. 

“Maverick has been creating posters for us for many years that have raised a lot of money for our charity. We have many people that collect these posters every year."

                                                                                                                                                                                                   - Chanda Snook  -  Ride A Horse Feed A Cowboy Charity